AdBuilder is a B2B marketing platform designed to help brands and their channel partners create, manage, and distribute marketing materials efficiently. It empowers brands, dealers, and admins to customize advertisements while ensuring brand compliance. The platform includes features like template-based ad creation, asset management, campaign management, and dealer-specific marketing tools.
Problem Statement
- Challenges for Brands : Managing marketing assets, maintaining compliance, and ensuring dealers follow brand guidelines.
- Challenges for Dealers : Accessing customizable yet brand-approved ads, managing multiple marketing platforms, and creating localized campaigns.
- Business Needs: Improve efficiency, brand consistency, and dealer engagement through a centralized solution.
Functional Overview & Use Cases
- A brand admin uploads high-resolution logos and official templates that dealers can use in their localized campaigns.
- A brand admin sets up a campaign where only dealers from specific regions can access pre-approved holiday-themed ad templates.
- A dealer uploads a custom event banner and personalizes the text before publishing it on social media.
- A dealer can adjust promotional offers on an ad but cannot modify the brand's logo placement to maintain compliance.
Case Information
- Title : A B2B Marketing Platform for Brands & Dealers
- Role : UX Designer
- Tools Used : Figma & Photoshop
- Duration : November 2023 to March 2024
- Domain : B2B SAAS Platform
